Referral business is a terrific asset, particularly in B2B. It can reduce your cost per customer acquisition and give you a steady stream of customers with shorter cycle times. But, mysteriously, referrals can fail to show up even if your current customers are happy.
Remember, people don’t usually take the action you want unless you make the next step clear. It’s true on your website – remember calls to action – and true here. Find creative ways to incentivize and motivate referrals, such as special pricing.
6. Customers want a discount you can’t givewebmaster2021-01-25T08:29:34+00:00